Timing is Everything. What TurboTax Is Doing Right

Intuit always does a great job of understanding customer's and their purchasing habits. Combined with the big data prowess of Amazon, I was pleasantly reminded of what successful marketers should be doing. My wife and I received our W-2s this week and as a result I started investigating our yearly TurboTax purchase on Amazon. I didn't place any items in a cart, but I did explore a few different options.

About an hour later, I received an email with a $10 coupon for TurboTax.

This is a great example of timing offerings and communications with where I am in my purchasing process. Well done Intuit and Amazon.