Our world is filled with cloud-based, platform-centric, disruptive jargon that is primarily used to impress prospective clients, customers, and partners with an organization’s understanding of current trends and technologies.
I was struck with how well Amazon hammered home the benefits of their new Fire TV product and stayed away from falling in to the trap of tech specs and features for which the consumer electronic industry is known.
Owning a brand and carving out a unique space for potential customers and clients to find you in the saturated media environment in which we live is critical. As we all know, it is much easier said than done.
Intuit always does a great job of understanding customer's and their purchasing habits. Combined with the big data prowess of Amazon, I was pleasantly reminded of what successful marketers should be doing.
